Ford India Private Limited (FIPL), a fully owned subsidiary of US based Ford Motor Company, today launched the production of its much awaited small car model Ford Figo, at its Maraimalai Nagar production facility in Tamil Nadu. Mr M Karunanidhi, Chief Minister of the state inaugurated the production of Figo model which is expected to be launched in India by the end of this month. Ford Figo is company's first compact small car in India and it is expecting good response from middle-class buyers after analyzing the high sales of recently launched small car Chevrolet Beat in the country.
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